SaaS free trial statistics October 2026

We read the price pages of 1,038 software tools and wrote down what each one says. Here is what free trials look like, in numbers. Updated every day from the same pages.

Price pages read: 1,038
State a free trial: 66%
Typical trial: 14 days
Trials with no card: 59%

How long is a free trial?

681 tools state a number of free days.

Under 7 days2% 12

7 days19% 130

8 to 13 days2% 13

14 days48% 328

15 to 29 days4% 29

30 days22% 148

More than 303% 21

7, 14 and 30 days cover 89% of all trials. The middle one is 14 days.

Do they ask for your card?

Among the tools with a free trial.

No card59%400
Card needed6%44
Page does not say35%237

35% of pages with a trial never say if a card is needed. You find out at the signup.

The fine print on price

732 tools show a price per month.

Billed yearly only17%123
Monthly is possible43%313
Page does not say40%296

17% of “per month” prices need a full year paid up front. The typical monthly price in dollars is $20 (623 tools).

Free plans

A plan with no end date, as their page states it.

Have a free plan: 59%
Trial and free plan: 30%
Say none of the four: 0%
Tools: 1,038

By category

Categories with at least 8 tools read, longest typical trial first.

Category	Tools	Typical trial	No card	Free plan
Finance and accounting	56	30 days	57%	52%
Hosting and databases	32	30 days	57%	72%
Analytics	29	30 days	65%	59%
AI music and audio	22	30 days	50%	77%
Passwords and identity	13	30 days	55%	69%
HR, hiring and payroll	17	15 days	71%	35%
Coding and app building	74	14 days	43%	78%
Customer support	40	14 days	81%	30%
Social media and creators	39	14 days	73%	51%
Content and writing	39	14 days	42%	49%
AI video and avatars	38	14 days	56%	82%
Email and newsletters	36	14 days	71%	72%
Lead generation	36	14 days	54%	56%
Websites and ecommerce	36	14 days	62%	61%
Project management and tasks	34	14 days	88%	65%
CRM and sales	34	14 days	75%	35%
Automation and AI agents	31	14 days	39%	58%
Monitoring and error tracking	30	14 days	75%	67%
Antivirus and device security	26	14 days	48%	15%
Marketing and ads	26	14 days	44%	50%
Notes, docs and files	25	14 days	38%	76%
Online stores and selling	24	14 days	35%	54%
Meetings and scheduling	23	14 days	81%	83%
Dashboards and BI	22	14 days	75%	55%
Forms and surveys	19	14 days	73%	89%
VPN and private browsing	18	14 days	18%	72%
UI design and prototyping	17	14 days	71%	82%
Online courses and communities	15	14 days	57%	20%
Affiliate and referral programs	15	14 days	36%	0%
SMS and push notifications	15	14 days	44%	40%
Time tracking and day planning	14	14 days	86%	57%
Heatmaps, replay and A/B testing	14	14 days	55%	71%
CI/CD and DevOps	13	14 days	89%	85%
Career and CV	11	10 days	40%	73%
PDF tools and e-signatures	36	7 days	52%	72%
AI image and design	29	7 days	20%	72%
SEO and search marketing	26	7 days	45%	31%
AI chat and research	14	7 days	33%	71%

The longest free trials

As their own pages state them today.

1ngrok365 dayscard: ?
2AWS Amplify180 daysno card
3AWS180 daysno card
4Gem180 dayscard: ?
5Firebase90 dayscard: ?
6OVHcloud90 dayscard needed
7Buzzsprout90 daysno card
8Infura90 dayscard: ?
9DataCamp90 daysno card
10Datanyze90 daysno card

Big names against the rest

The 1,000 most visited sites on the web, against everyone else we read.

Big names (68)

State a free trial: 59%
Typical trial: 30 days
Trials with no card: 45%

Everyone else (970)

State a free trial: 66%
Typical trial: 14 days
Trials with no card: 60%

How we counted

Each number comes from the company’s own price page, with the sentence it is in. How we check
When a page does not say something, we count it as “does not say”. We never guess.
“Typical” is the median: half the trials are shorter, half are longer.
Prices are the cheapest paid plan on the page.

Use these numbers

Free to quote in an article, a deck or a post, with a link to this page.

SaaSTrials, “SaaS free trial statistics”, October 2026. https://www.saastrials.com/free-trial-statistics

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